Tesla Electric is preparing to expand in the UK
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Tesla Electric UK Expansion signals retail energy entry, leveraging Powerwall VPPs for grid services, dynamic pricing, and energy trading, building on Texas success and Octopus Energy ties to buy and sell electricity automatically.
Top Insights
Tesla's plan to launch Tesla Electric in the UK, using Powerwall VPPs to retail energy, trade power, and hedge peaks.
Auto buy/sell of electricity for Powerwall owners
Dynamic pricing and VPP dispatch buffer peak tariffs
Built on Texas program where users earned up to $150 per day
UK retail expansion follows 2020 supplier approval and Octopus ties
Targets EV-driven grid stability via VPP services and retail trading
According to a new job posting, Tesla Electric, Tesla’s new electric utility division, is preparing to expand in the United Kingdom as regions such as California grid planners look to electric vehicles for stability to manage demand.
Late last year, after gaining experience through its virtual power plants (VPPs), including response during California blackouts that pressured the grid, Tesla took things a step further with the launch of “Tesla Electric.”
Instead of reacting to specific “events” and providing services to your local electric utilities through demand response programs, as Tesla Powerwall owners have done in VPPs in California, Tesla Electric is actively and automatically buying and selling electricity for Tesla Powerwall owners – providing a buffer against peak prices.
The company is essentially becoming an energy retailer, aligning with a major future for its energy business envisioned by leadership.
Tesla Electric is currently only available to Powerwall owners in Texas, but the company has plans to expand its products through this new division.
We recently reported on Tesla Electric customers in Texas making as much as $150 a day selling electricity back to the grid through the program.
Now Tesla is looking to expand Tesla Electric to the UK, where grid capacity for rising EV demand remains a key consideration.
The company has listed a new job posting for a role called “Head of Operations, Tesla Electric – Retail Energy.”
This has been in the works for a while now. Tesla used to have a partnership with Octopus Energy in the UK for special electricity rates for its owners, during a period when UK EV inquiries surged amid a fuel supply crisis, but it seemed to be a stepping stone before it would itself become an energy provider in the market.
In 2020, Tesla was officially approved as an electricity retailer in the UK. Now it looks like Tesla is going to use this approval with the launch of Tesla Electric.
